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With an ambitous goal of cutting peak consumption by 1 billion killowatt hours each year over a 3-year period to avoid new power plant construction, this utility chose to communicate new ways to boost energy efficiency and trim power use.

This campaign used targeted web copy, e-mail blasts and colorful fact sheets to reach diverse audiences, including builders, architects, and lighting specifiers.

Copy Writing. Layout and Project Management Jean Young

Energy Efficiency Messages