With an ambitous goal of cutting peak consumption by 1 billion killowatt hours each year over a 3-year period to avoid new power plant construction, this utility chose to communicate new ways to boost energy efficiency and trim power use.
This campaign used targeted web copy, e-mail blasts and colorful fact sheets to reach diverse audiences, including builders, architects, and lighting specifiers.
Copy Writing. Layout and Project Management Jean Young
Energy Efficiency Messages